Farewell to the Average American
12 Oct 2009

Farewell to the Average American

Looking at demographic trends across the United

12 Oct 2009

Looking at demographic trends across the United States, Advertising Age came to a conclusion that will be stunning for most people:

“The concept of an ‘average American’ is gone, probably forever,” demographics expert Peter Francese writes in 2010 America, a new Ad Age white paper. “The average American has been replaced by a complex, multidimensional society that defies simplistic labeling.”

For $249, you can download their white paper on the topic, or you can review these posts on related topics from Education Futures:

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