China hearts m-learning
25 Feb 2008

China hearts m-learning

You don’t need to understand Mandarin to

25 Feb 2008

You don’t need to understand Mandarin to know what’s going on in these commercials. The videos seem to stream slowly from these Chinese YouTube equivalents, so you may want to brew a pot of coffee as they load. Believe me, it’s worth the wait.

First, a collection of Ozing (好记星) commercials:

Then, the infomercial:

The Chinese are embracing mobile learning (m-learning) devices, and the manufacturer’s use of Dashan (AKA Mark Rowswell) as a pitchman conveys the impression that the West is using devices like this already. On the contrary –we confiscate these things at the school door! Is it too late for the West?

(Make sure to read my previous post on the Ozing V99.)

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